What is the example of mass customization?

What is the example of mass customization?

Nike By You or NikeiD from apparel manufacturer Nike is a perfect example of mass customization in marketing and manufacturing. It allows customers to personalize their own Nike products, including clothing and footwear, from colors and materials to style.

What is an example of customization?

To customize is defined as to make or change something to personal or unique specifications. An example of customize is to have your car modified with leather seats, a top of the line sound system and glowing lights. To make or alter to individual or personal specifications.

What are examples of customized products?

Customization has become an increasingly important domain to study, as consumers can customize an ever-growing number of products. For example, consumers can design their own sneakers (vans.com/custom-shoes), create their own protein bar (youbars.com), or formulate their own fragrance (uniquefragrance.com).

What is mass customization give two examples?

Examples of Mass Customization Certain furniture companies offer mass customization by providing multiple options for various components or features. Also, modular home builders use mass-customization models by allowing customers to make changes to the base home package.

What are mass customization provide real life examples?

The customer may decide to purchase products that are in line with their time horizon, future goals, or risk tolerance. Another example of mass customization is in the clothing industry, where apparel firms use computer-controlled machines to cut fabrics that match individual body measurements.

What is mass customization strategy?

Mass customization is a marketing and manufacturing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production. Other names for mass customization include made-to-order or built-to-order.

What are customized goods?

Customized products are the one which you can change according to you. It can be the design, add logo on product, some text to write on the product, etc. In which there is the involvement of the customer in the design of the product.

What are custom products?

adjective. (Retail: Products) When something is custom-made, it is made to the customer’s specifications. Generally speaking, a custom-made garment will cost more than an off-the-rack garment. Our suits are custom-made and the client may require several fittings.

Does Apple use mass customization?

Apple found the perfect mass customization option with iPods and iPhones by offering after-market product engraving for personalization. Small producers can offer the same type of mass customization with a Ponoko. This strategy also helps move customers through the sales funnel.

Is Nike ID still a thing?

NikeiD was launched in 1999 and was initially offered through their online site. The service is also not limited to online customers anymore, because there are now over 100 NikeiD studios in different parts of the world including the US, Europe and Asia.

Why is mass customization so important?

Mass customization serves as an excellent marketing and production technique for manufacturers to tailor flexibility and personalization , by allowing a shopper to blend specific designs and function features into a product while keeping the production costs to a minimum, which accounts as an important advantage of mass-produced products.

Can you define mass customization?

Mass customization can be defined as the ability of a company to deliver modified goods and products to fulfil the needs of individual customers. The customized products are provided at the same price as of the number of mass production products.

What is mass customization anyway?

Mass customization is a marketing and manufacturing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production. Other names for mass customization include made-to-order or built-to-order.

What is the goal for mass customization?

Mass customization implies that the customers can select order and receive a specially configured product to satisfy their specific requirements. The goal of mass customization is to produce a high quality product with the shortest delivery time and lower cost.